Eklektric is a Petaluma, California-based Entertainment and Audio industry consultancy company. A new venture by industry veteran Jim Sides, the company needed to create buzz, set itself apart from many consultant firms, as well as offer a wide range of the founder's past successes as references for future clientele. 2HB Development created the Eklektric website first and the company identity package, its look and feel got pulled from the site's colour palette and design. All materials were created using Adobe Illustrator and InDesign. Two fonts used on the website, 'Roboto Slab' and 'Quicksand' were kept as the company's official fonts.