ABOUT CREATIVE DIRECTOR & LEAD GRAPHIC DESIGNER
ILONA ISABEL UTRIAINEN
In a nutshell: She a is a multi-tasking marketing professional, a passionate graphic artist with print, web and GUI experience, a person who welcomes new challenges in order to expand her knowledge base.
Fields of interest: Interior, exterior, product & graphic design, publishing, film & music, yoga & wellness, food & beverage as an art-form, global travel & nature, education, social development & various not-for-profit causes.
Favorite part of the job: Visualizing a rebranding, challenging photo retouching and manipulation, writing a winning message.
A bit personal: A multilingual citizen of the world with a keen interest in all forms of design. Ilona developed a fascination for esthetics at an early age, and has cherished beauty and composition as an art form ever since. She finds her peace and inspiration in opposites - In the desert & by any body of water - be it sweet or salty.
Her philosophy, and why 'art is the heart': Art was the first method of communication between humans originating in the Paleolithic era. Art is what remains behind when civilizations fall. It is social commentary, a method in which to push boundaries of societal acceptance. Art enables visualizing and maximizing the impact of any given message. She loves and lives for practically all forms of art.