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2016
VUE Logo Update & Branding Guide
This project included a simple rupdate and a clean-up of their company logo. As a fairly new start-up, VUE wanted to keep the design as close to the original for brand familiarity but present a more cohesive logo which didn't look like it had 2 separate parts. They were also not great fans of the 100% Cyan color. As part 2, the team came up with the tagline "REIMAGINE LOUDSPEAKERS" and then I incorporated it into the company identity via advertising, print materials and social media. The part 3 featured a corporate branding guide. All design and layout by me.
Branding, Graphic Design
2010
Adamson Systems Advertising Part 2
Assorted Ad Campaigns from Adamson Systems Engineering
2014
Ollie Vee Press Kit
The Press Kit project featured design from a conceptual right to the final product assembly and send-off. Comprised of natural elements like wood, linen, and brown paper and burlap, it aimed to capture a bygone era. The challenge was to attain the same feel on a digital version. The digital version included multimedia elements such as video, music and hyperlinks.
Creative Direction, Graphic Design, Packaging
2017
Eklektric Company Identity Package
2016
VUE Company Identity Package
Business cards with UV Logo and painted edges, letterhead and envelope.
Graphic Design, Print Design
2017
Eklektric Website
A parallax website for an entertainment consultant firm based in Petaluma, California.
2014
Adamson Systems Advertising Part 1
Adamson Systems is a global leader in manufacturing of professional loudspeaker technology. This series of ads mandate was to be smart, eye-catchy, risqué, and include high-profile industry professionals, as well as feature loudspeakers in a non-conventional way. The concept was a collaboration with the Marketing & Sales team. Multiple pairs of sunglasses were sent to FOH engineers worldwide, who then found a wall to stand in front wearing the glasses, and had a friend take a snapshot. Needless to say the quality of images was variable, so it took a lot of photo retouching and manipulation to attain the final results. Challenge was to try to reach a uniformity in color and lighting. A photoshoot was also held for the "Marilyn Monroe", "Bikini Girl" And "Black Panther" characters to capture the right feel. My job was to execute a simple, clean layout and design, manipulate all source photography, as well as coming up with catchy copywriting for the head- and tag lines.
Advertising, Graphic Design, Retouching
2016
Adamson Systems Energia Line Catalogue
This brochure was created using a lot of images captured from Autocad Inventor, which were then touched up in Photoshop. The final size was 10" x 7", printed on silk finished card stock with spot UV on all logos and tag line in the covers. It was finished with a yellow thread bound spine. The body copy throughout was a collaboration. Creative direction, photography, and all graphic design.
Graphic Design, Photography, Creative Direction
2017
Sound Image Advertising
Various Sound Image Print Ads
2014
VUE Exhibit Panels Design 2014
Large format prints for tradeshow stand and demo room for InfoComm 2014. An eye-catching look for a fairly recently launched company still trying to brand themselves among well established companies. 'Vueniverse' theme was the starting point and basic guide to the designs.
Branding, Graphic Design, Retouching
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