VUE Audiotechnik Logo Update
![](https://cdn.myportfolio.com/006445d9689c18c112e371aa709b3fdc/3b9cae5d89df734e03f64bf6_rw_1920.png?h=1adfb99df611422b5ab382dfa98e9a7f)
Final Logo
![](https://cdn.myportfolio.com/006445d9689c18c112e371aa709b3fdc/cc47834b14f7578bbcc09241_rw_1200.jpg?h=7cd7f385adcd7e31eb503e53ae11a8d9)
The original logo (1.) created by a non professional in 2012
![](https://cdn.myportfolio.com/006445d9689c18c112e371aa709b3fdc/a178a259a45c06f5d46ad759_rw_1200.jpg?h=080ca32ab44ab8b02ac4d49ba1c58676)
Final logo design with boxed, inverted, greyscale, and black & white versions.
![](https://cdn.myportfolio.com/006445d9689c18c112e371aa709b3fdc/cd0ab57c75276d7b5bd7878b_rw_1920.png?h=877493696fdf10f27fdf24c6b8e9ef14)
New logo with new TAGLINE
This project included a simple rupdate and a clean-up of their company logo. As a fairly new start-up, VUE wanted to keep the design as close to the original for brand familiarity but present a more cohesive logo which didn't look like it had 2 separate parts. They were also not great fans of the 100% Cyan color. As part 2, the team came up with the tagline "REIMAGINE LOUDSPEAKERS" and then I incorporated it into the company identity via advertising, print materials and social media. The part 3 featured a corporate branding guide. All design and layout by me.