This project included a simple rupdate and a clean-up of their company logo. As a fairly new start-up, VUE wanted to keep the design as close to the original for brand familiarity but present a more cohesive logo which didn't look like it had 2 separate parts. They were also not great fans of the 100% Cyan color. As part 2, the team came up with the tagline "REIMAGINE LOUDSPEAKERS" and then I incorporated it into the company identity via advertising, print materials and social media. The part 3 featured a corporate branding guide.
All design and layout by me.
VUE Audiotechnik Logo Update
The original logo (1.) created by a non professional in 2012
Final logo design with boxed, inverted, greyscale, and black & white versions.