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VUE Logo Update & Branding Guide
This project included a simple rupdate and a clean-up of their company logo. As a fairly new start-up, VUE wanted to keep the design as close to the original for brand familiarity but present a more cohesive logo which didn't look like it had 2 separate parts. They were also not great fans of the 100% Cyan color. As part 2, the team came up with the tagline "REIMAGINE LOUDSPEAKERS" and then I incorporated it into the company identity via advertising, print materials and social media. The part 3 featured a corporate branding guide. All design and layout by me.
Branding, Graphic Design
Ollie Vee Press Kit
The Press Kit project featured design from a conceptual right to the final product assembly and send-off. Comprised of natural elements like wood, linen, and brown paper and burlap, it aimed to capture a bygone era. The challenge was to attain the same feel on a digital version. The digital version included multimedia elements such as video, music and hyperlinks.
Creative Direction, Graphic Design, Packaging
VUE Company Identity Package
Business cards with UV Logo and painted edges, letterhead and envelope.
Graphic Design, Print Design
Sound Image Advertising
Various Sound Image Print Ads
Adamson Systems Energia Line Catalogue
This brochure was created using a lot of images captured from Autocad Inventor, which were then touched up in Photoshop. The final size was 10" x 7", printed on silk finished card stock with spot UV on all logos and tag line in the covers. It was finished with a yellow thread bound spine. The body copy throughout was a collaboration. Creative direction, photography, and all graphic design.
Graphic Design, Photography, Creative Direction
Belle Epoque Burlesque Website
A website for a burlesque performer "Belle Epoque", created using Wordpress CMS. The website is a parallax site. She did not have any content other than some photography at the start. All titles and bodycopy had to be created from scratch. Extensive Adobe Photoshop was used to manipulate and create composition images which are the heart of the site. Headlines needed to be catchy and represent burlesque feel. 2HB Development provided Creative Direction, Graphic Design, Composite Imaging/ Photo Retouching, and Copywriting.
Web Design, Creative Direction, Retouching
Adamson Systems Advertising Part 1
Adamson Systems is a global leader in manufacturing of professional loudspeaker technology. This series of ads mandate was to be smart, eye-catchy, risqué, and include high-profile industry professionals, as well as feature loudspeakers in a non-conventional way. The concept was a collaboration with the Marketing & Sales team. Multiple pairs of sunglasses were sent to FOH engineers worldwide, who then found a wall to stand in front wearing the glasses, and had a friend take a snapshot. Needless to say the quality of images was variable, so it took a lot of photo retouching and manipulation to attain the final results. Challenge was to try to reach a uniformity in color and lighting. A photoshoot was also held for the "Marilyn Monroe", "Bikini Girl" And "Black Panther" characters to capture the right feel. My job was to execute a simple, clean layout and design, manipulate all source photography, as well as coming up with catchy copywriting for the head- and tag lines.
Advertising, Graphic Design, Retouching
Ollie Vee 'Lonesome Girl' CD Artwork
The project's theme was spearheaded by the photographer and the band. Included in the conceptual stages and in the photo shoot with Wandering Eye Photography, my main responsibility was the execution of the visuals of the CD design. The concept was dark, mysterious, honky tonky, with a feeling of a bygone era. This is Ollie Vee's critically acclaimed debut album.
Graphic Design, Packaging, Retouching
Eklektric Company Identity Package
A parallax website for an entertainment consultant firm based in Petaluma, California.